A daycare job ad that gets applicants answers a teacher’s first three questions right away: what does it pay, what are the hours, and why should I work here? Most ads bury those answers or leave them out. Here’s how to write one that stands out.
Introduction
A daycare job ad that gets applicants answers a teacher’s first three questions right away: what does it pay, what are the hours, and why should I work here? Most ads bury those answers or leave them out. Here’s how to write one that stands out.
Job seekers scan titles before they click. “Lead Toddler Teacher, $500 Sign-On Bonus” gets more clicks than “Teacher.” Keep the role name searchable (teacher, assistant teacher, director) and add one detail that sets you apart.
Pay is the first thing most candidates look for. Ads without it get fewer applicants, and some states now require pay ranges in job postings. If your pay is competitive, the ad should say so.
Skip the paragraph about your company’s history. Open with what a teacher gets: a tuition discount for their own children, small class sizes, paid CDA training, or a supportive director.
Most candidates apply from their phones. Use short bullets for duties and requirements, and keep the whole ad under about 300 words.
A long list of requirements scares off good candidates who meet most of them. List your state minimum as required and everything else as preferred.
A short application gets more completions than a long one. Ask for a resume or basic work history, then call qualified applicants within one business day.
Before
Title: Teacher
ABC Learning Center is seeking a teacher. Must have experience and a CDA or degree. Responsibilities include lesson planning, supervising children, and communicating with parents. Apply today.
After
Title: Lead Toddler Teacher, $18 to $22 per hour + 50% Tuition Discount
Join a small, family-owned center where teachers get paid planning time and a 50% discount on child care for their own children.
You’ll need 1+ year working with toddlers, and you must meet state lead teacher requirements. A CDA is preferred, not required.
Apply in 2 minutes. We call every qualified applicant within one business day.
Need a starting point? Use our free preschool teacher job description template.
Pay is the first thing most candidates look for.
Hire Up Recruiting, a daycare recruiting agency, writes, posts, and pays for job ads for the early childhood schools we recruit for, then screens every applicant so you only interview qualified candidates. Book a call with our team.
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